Why Nollywood Actresses Are Increasingly Patronizing African Designers

The Irony of globalization apart from helping bigger economies thrive is that it gives smaller economies the chance to grow and attain better standards. That is exactly the case with the fashion industry in Nigeria.

That was why when Nollywood actress Ii Edo shared a stunning photo on her Instagram wall And added that her dress was supplied by an African designer many fans were not shocked.

Most Nigerian actresses are brand ambassadors for some local fashion brands that often provide the dresses that they wear and share on their social media pages. Most times, it is done to promote the local brand.

But for someone who has not been following fashion brands and trends, the dress may look too flashy and too beautiful to be African.

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